Get To Know Us
Meet the team of amazing people making everything we do possible.
.png?width=1400&height=800&name=Image%20-%201400px%20x%20800px%20-%20Monitor%20Base%20(6).png)
The MonitorBase Team
Our Founder and CEO
-
Louis Zitting
Louie started as a web developer in his 20s, building websites for mortgage companies. He changed his career and became a loan originator, focusing mainly on direct-to-consumer marketing. Louie eventually became a branch manager, leading his branch to become a 10 producing branch. Here, he learned to access various credit and public data sources to create highly targeted direct mail offers. Once he realized the value of available data to identify which consumers are in the market, he left the mortgage origination to start MonitorBase. His passion for our data-driven world, combined with the creative side of web development and finding new ways to help clients grow their business while removing complexity from this process, made MonitorBase what it is today.
Sales
-
William LeBaron
VP of Business Development
When not finding any excuse to fly across the country in his 1965 Mooney, William manages the sales and marketing teams at MonitorBase. Outside of that, he enjoys small home improvement projects, like putting a gazebo in his backyard, blacksmithing, mountain biking and spending time with his family.
-
Kevin LeBaron
Digital Marketer
Kevin was born in Cancun, Mexico, and moved to the US when he was 9. In high school, he fell in love with computers and animation and figured out how to make money animating logos for Google Ads. He went on to start his own digital marketing agency in 2016, and in spring of 2020, he started working part time with MonitorBase building an advertising system that can help scale lead generation.
-
Lilly Staniforth
VP of Business Relations
Lilly has been at MonitorBase since August of 2019. She loves MonitorBase for the value that is placed on the customers, as well as the team dynamic. Everyone on the team values honesty, improvement, and growth. Lilly enjoys singing everywhere she goes, making podcasts, and self-improvement books and seminars. Her favorite rule to live by: everyone should dance for at least 15 minutes a day!
-
Rachelle Arrington
Business Development Representative
Rachelle has been a Business Development Representative with MonitorBase since February 2022. She really enjoys the people she works with; they are like a family and super accepting! Rachelle has been married for 15 years and has four children. She enjoys camping, fast cars, and big trucks.
-
Chelsea Hall
Business Development Representative
Chelsea has lived most of her life in San Diego. She was always adventuring on the water, finding the best views to take pictures, and spending time with her friends and family. She moved to Utah in 2021, and still has never been skiing. In her free time, she is writing poetry, cooking, taking pictures, dancing, and singing with her husband and son.
-
Jessica Roweton
Business Development Representative
Jessica started with MonitorBase in the sales department in September of 2021. She is thrilled to be working for such an amazing company. In her free time she enjoys shopping and spending time with her spouse. Always a lover of nature, she spends a lot of time under the trees camping.
-
Justin Wager
Digital Marketing Coordinator
Justin is a firm believer in self-improvement and loves that MonitorBase is a company where the company culture encourages that kind of personal growth. When he’s not making video content for the company, Justin spends his free time with loved ones, enjoying film and TV, reading, and making his own content.
-
Niah Campos
Customer Success Representative
Niah works with onboardings and ongoing account success. She was born and raised in Southern Utah, and has a passion for music, animals, and spending time in the great outdoors with her dog. She loves meeting new people and solving problems.
Support
-
Bobby Zitting
COO
Bobby graduated with a BS in Operations Management from the University Of Utah Eccles School of Business. He’s poured his heart and soul into MonitorBase; he joined as the second employee and nearly raised it from the ground up. Bobby enjoys cooking delectable dinners, and baking pastries.
-
Tristin Wallace
Sr. End User Onboarding Specialist
Tristin has worked on the compliance team with MonitorBase since 2020. When Tristin isn’t on the clock, she enjoys spending time with her son, playing with her dog, and gardening! Ever the outdoors enthusiast, you will find her outside often taking in Nature in all its glory.
-
Tiffany Hill
Customer Services Supervisor & Billing Specialist
Tiffany is a mother to two daughters, three cats, and hundreds of plant babies. Besides being a coffee junkie and a plant aficionado, she is a lover of nature and all animals. She enjoys taking road trips with her daughters, thrifting, and going to music concerts. In the summertime, you will find her in her favorite place in the world - Lake Powell. There she has fun hiking, swimming, and paddle boarding through the beautiful red canyon walls.
-
Annalisia Rodriguez
End User Onboarding Specialist
Annalisia Rodriguez has been with MonitorBase since January 2022. She likes warm weather and house plants. In her free time, she enjoys watching new movies with her fiancé and cuddling with her two cats. Annalisia looks forward to continuing on learning new skills with MonitorBase.
-
Denise Salazar
Customer Success Representative
Denise has over 7 years of Customer Service experience and continues to enjoy providing knowledgeable resources to our clients. If there is ever an opportunity to expand her knowledge, she goes for it - no matter how challenging it is! She was born and raised in Orange County, CA. When she is not assisting our clients, she is spending time with her spouse and three daughters.

-
Cinde Law
Customer Success Representative
Cinde has been in the mortgage industry for a number of years, and is now a part of the MonitorBase Team! She has been married to her husband, who's a musician, for 32 years. They have one adult daughter who followed her footsteps into the mortgage industry, who is also involved in community outreach programs. She also has a cream Chow Chow that is very much a diva, as well as a vivacious Pomeranian grand-dog. In gerfree time I love to travel, As a Greek American she is hoping to make it back to Greece, her homeland.
She also enjoys cooking, and reading a good book! Looking forward to learning more and experiencing exciting ventures with MonitorBase!
-
Zachari Reynolds
HR Manager & Project Manager
As Project Manager, Zach has become a bit of an everyman in the company. After spending over 10 years in the restaurant industry, it was time for a change in direction for him. Zach is thrilled to be given the opportunity to show the company what he can do. When Zach isn’t working, he spends his time riding his road bike, producing podcasts, short films, and online content, as well as cooking with his better half, Christina.
Development
-
Guy Warner
CTO
Guy is a self-taught programmer. He taught himself how to program in middle school to create games on TI-83 calculators. Later, he taught himself how to program in PERL to build websites for video games. Selling his first website as a sophomore in high school, he went on to have a successful career in both political work and programming. Prior to joining MonitorBase, he worked for a fortune 500 company as lead developer. Anytime not at the keyboard, Guy can be found camping with his two young daughters and wife.
-
Rick Segeberg
VP of Information Systems & Security
With over 20 years of experience working with a wide variety of technologies, Rick is responsible for cloud and on-premise infrastructure, information security, and improving all aspects of the company's IT systems. He is dedicated to keeping the data flowing so the rest of the company geniuses can provide a great service to our customers. In his off time, Rick is a ham radio operator, sniper, and loves camping with the family. He loves Monitorbase for its family-friendly, life-balanced culture.
-
Jorge Acosta-Feliz
Business Intelligence Manager
Jorge Is an avid reader and passionate about creating compelling stories with data. Jorge enjoys physical activities and being in the great outdoors. You can ask him literally anything related to aviation.
-
David Bellis
Senior Developer
David enjoys being indoors with a good book or movie. He also enjoys the great outdoors and you can often find him out hiking, biking, or camping in the warmer months. He has been with Monitorbase since 2019, and enjoys the opportunities that it affords him to learn new skills and improve his old ones.
-
Pete Vanliere
Junior Developer
Newest development team member. He rides his bike further and further every trip and translates that momentum to learning new coding tech and design patterns. Obsessed with Tailwind CSS. Uses Photoshop to make inspirational comedy.
-
Jeff Hall
Junior System Administrator
Jeff works with the IT department to get things done. While not at work, Jeff likes to camp and get away, but most of all he loves going to the sand dunes to ride his 4-wheeler. He builds computers on the side to sell, aspires to be more efficient with AWS, and loves continuing to learn new things.