Retain Your Originators!

“Is my lender invested in my success? Or is now the time to jump ship”

This is the inner dialogue occurring in many of your branches today. Originators are wondering where their future is headed in an industry that isn’t booming like it was last year. Loan volume is down and LO’s are asking themselves if they have hope and a future with you as their lender.

Lenders now have to ask themselves: Am I providing the opportunities that my originators need in today’s climate?

Budgets and marketing tactics are not what they were even 6 months ago. For a technology to be useful in today’s market, it must be cost-effective, fully automated, and address the shortfalls of today’s market (not last years).

We no longer have a hiring shortage or title and appraisal delays preventing loans from closing. It’s simple: you need to get more loans, efficiently. This means capturing all opportunities within reach.

Enter: Contact monitoring as a sales enablement strategy.

Refinances and past clients are not the priority right now. Online leads are too expensive and mailers yield low results...so where are your new loans going to come from? Taking advantage of new buyers and current sellers is crucial in today’s market.

But how do you tap into that demographic with effective and affordable marketing? Monitoring your expanded databases is one of the most fruitful sales enablement efforts.

Creating a circle of contacts who know and trust you are the foundation. Now you can monitor your extended contact networks to know who is in the market for a mortgage (before your competitors even have a chance).

Utilizing personal relationships will give your originators the advantage they need to thrive in today’s market. All you need is a name and either an email, phone number, or address. You can monitor your contacts to find people who need your services right now.

The best news? This form of contact monitoring is: cost-effective, automated, has excellent adoption rates, and addresses the gaps that originators face every day.